I have delivered literally thousands of speeches/presentations over my career. In my former life, I taught aspiring Executives how to maximize their public appearances. (Disclaimer: I never taught them line dancing or encouraged participation in poorly scripted videos.) Consider this advice when you market your book.

 Dos and Don’ts

1 – The Joke’s on you. (Don’t start with a joke unless your routinely do stand-up comedy. You’ll be memorable for the wrong reasons)

2 – Don’t imagine everyone in the room is naked to dissipate your nervousness.  (REALLY! Look around this room. Would you really like to see most/any/all of your colleagues au natural?)

3 – Unless you are specifically reading from your novel DON”T READ! SPEAK to your audience. Use keywords on an index card if you must but not FULL SENTENCES.  You’ll bore them into a stupor, possibly an irreversible coma. There are civil and criminal penalties for this offense.

4 – Humor is an especially effective tool when giving a presentation but only if it is NATURAL to you.  Your goal is to make you AUDIENCE relax, have fun, and hear your message. Determine your own style and go with it.

5 – Read your audience—If they’re nodding off, it’s time to change tactics, or conclude your talk. Remember: leave them wanting more.

6 – Tip for the ladies: AVOID those little bitty, tentative voices that lack authority. You’re selling your product and yourself— confidence breeds acceptance by others.

7 – Tip for the gents: AVOID being pompous, especially in an all female audience. Don’t play the big man—Don’t take yourself too seriously—CALCULATED HUMILITY builds audience rapport.

8 – Move around the room a bit if you can—don’t stay glued to a podium. It relaxes you and your audience.

9 – Avoid sexist or other controversial uses of language. It interferes with your message, and you’re there to give a clear, unambiguous sales pitch for you & your product. Keep Mr. Hyde chained up at home while you play Dr. Jeckyll.

10 – HAVE FUN—If you enjoy yourself so will they. It also builds confidence and enhances your authority with an audience when they see that you have mastery of your subject.

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