Book Titles

Book titles are key to attracting a target audience. Check today’s NYTIMES review of Benjamin Black aka John Banville’s Philip Marlowe reboot. Fans know that Raymond Chandler favored snappy titles, crisp dialogue and sassy dames. The title “The Black-eyed Blond” says it all. Readers know exactly what they will get. It’s truth in advertising writ large, something every author should consider.

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