Should writers read the online reviews of their novels that appear on Amazon, Goodreads etc.? I’m ambivalent about it. Like most people, I enjoy reading reviews that praise my books, and I force myself to scan (but not obsess over), less commendatory comments. Reviews are a key ingredient in any writer’s sales strategy. That doesn’t take away the sting of truly snarky, or blatantly unfair statements. Several well known authors have told me that they never read their reviews. Maybe it’s better to delegate that task.